Izipizi is a young and playful eyewear brand based in Paris. However, its products are also popular far beyond the borders of France. This brand thus proves how a startup can quickly sweep the market dominated primarily by large players.

History of the Izipizi Brand

The story of the Izipizi brand began in 2010 in France. Three high school classmates from Lyon (Xavier Aguera, Charles Brun, and Quentin Couturier) decided to “sweep” the eyewear market. According to them, three things were enough – quality, design, and distribution. In 2012, glasses with the See Concept brand were born. Although initially they were only reading glasses, a year later, all three friends and business partners decided to expand the collection to include sunglasses as well. They were very well received.

This story demonstrates how a startup can completely overturn established "orders" within a few years. The luxury eyewear market was long dominated by large brands, but this has changed. See Concept glasses with variously colored frames, which were renamed Izipizi, adapted to all face shapes, were comfortable, featured a vintage style, and were available at affordable prices. Over time, the entire brand was renamed to Izipizi, and it remains highly popular to this day.

Note: The See Up concept, which included self-service reading glasses, was very successful. These glasses were freely available in places where they were needed, such as banks or restaurants.

Izipizi Glasses are High-Quality, Affordable, and Visually Appealing

The Izipizi brand currently offers not only prescription and sunglasses, but also glasses designed for reading digital devices. But why have they gained such popularity in just a few years?

All offered products can be purchased at very affordable prices. Regardless of the variant, the vast majority of Izipizi glasses can be found for under a thousand. Therefore, purchasing them will not ruin your family budget.

Izipizi Eyewear Models

Izipizi Glasses today exist in several model lines that differ in their application. The individual models are categorized into three basic categories, which we will focus on in the following lines.

 

Izipizi Sun – sunglasses reliably protect against UV radiation. Available variants include Sun Baby (for children from 0 to 9 months), Sun Kids (9 to 36 months), Sun Kids+ (3 to five years), and Sun Junior (5 to 10 years). However, products for older children and adults are also available in model lines such as Glacier or Rock Garden.